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The First Innovative Development Trend Report of the Comfortable Men's Wear Industry in China was released: HOdo Men's Wear was awarded the
Published in: 2022-08-06
On August 4, on the 22nd HOdo Qixi
Festival and the cloud celebration of the 65th anniversary of HOdo, the
Clothing New Consumption (comfortable Men's Wear) Research Center was
established by China National Fashion Association, China Textile Construction
Planning Institute and HOdo Men's Wear, and released the first report on the
innovation and development trend of comfortable men's wear industry in China.
It is reported that the "Clothing New Consumption (Comfort Men's Wear)
Research Center," in the next three years with comfort as the core, will
carry out research work for men's wear consumers, promote the innovative practice
of men's wear brands in the new comfort track, and promote the upgrading and
development of Chinese men's wear categories.
Due to its deep insight, grasp and
practice of comfortable men's Wear, HOdo Men's Wear was awarded the title of
"Pioneer of Comfortable Men's Wear" by China National Fashion
Association. Yiqi Zhou, vice president of the China National Fashion
Association, awarded the award to Minjun Dai, executive Vice president of HOdo
Group and chairman of HOdo Share, at the event site.
Comfort men's wear industry
innovation development trend report reinterprets comfort men's Wear from four
aspects: new comfort, new connotation, new norms and new experience. According
to the report, as a pioneer of the comfortable track, HOdo has demonstrated
better in all four aspects. Enterprises take the lead in understanding the new
trend of comfort consumption demand and create the concept of "comfort red
bean" and "comfort men's wear." HOdo has developed and launched
a zero-sense comfortable shirt, which has been sold well in multiple channels,
thanks to its technological capabilities in five dimensions: fabric, pattern,
design, process and accessories. According to the report, while developing
comfort products, Hongdou has also dabbled in some basic research work on
comfortable clothing, selecting indexes from six dimensions and formulating
performance standards. In the next step, it will continue to conduct in-depth
research and build a comfort clothing standard index system. In addition, HOdo
has led one national standard, participated in 6 national standards, and
participated in 12 industrial standards. The spirit of active exploration and
innovation of HOdo in the textile and garment industry is worthy of
affirmation. HOdo has been empowered by consumer mental communication and
terminal channel layout. Offline stores have been upgraded and iterated, and
multiple online platforms have made efforts to strongly convey "HOdo Men's Wear =
comfort," ensuring that the concept of "comfort" can be fully
reached. It is reported that under the background of the epidemic and weak
consumption, HOdo's
high-end transformation work - 0 sense comfortable shirt has been outstanding,
and its sales have risen all the way. So far, the sales of this shirt have
exceeded 170,000 pieces, and it immediately topped the sales champion of the
middle and high-end shirt category on Tmall and JD.com as soon as it was
launched on March 17.
